Wedding Vendors: Why It’s Time to Redesign Your Website

Already have an up and running business website? That’s great! But when was the last time you’ve updated it.

When considering wedding vendors for the first time, most brides look to a vendor’s social media and website for reference. While many couples may have planned out their preferences in design, budget, location, many others have yet to do so. More often than not, brides are always looking for new inspirations to add to their special occasion. 

For a wedding vendor, this would be a great opportunity to catch on. Websites are a great online resource to market your business, and to connect with potential prospective brides. Your business website should showcase your best work, and grab the attention of your audiences to want to learn more. Not knowing when people might stumble upon your website, it’s important to keep it up-to-date to maintain good credibility and interest. 

Many of our favorite vendors including Something Bleu have recently revamped their website to stay relevant and accessible. Here are somethings to keep in mind when designing your website:

1. Overall Design

Depending on your business theme, you’d want to go for a web design that is attractive and aligned with your style. For instance, does your website call for a modern, elegant, or minimalistic look? Does your website require the use of visual and audio? Be sure to include high-quality photos and media that are reflective of your work. Keeping a consistent color theme, text font, and image placement is key for the aesthetic of your site.

2. Clear content 

While it is important to present engaging materials, be sure to remain clear when communicating what you have to offer. The structure of your website and its components does affect your website searchability. Make sure it is convenient for users to navigate through the website and find resources they are looking for. Deciding what or what not should be featured on the different pages are key aspects to keep in mind. Stick with a simple design and maybe even incorporate industry-related keywords throughout your site. 

3. COVID-19 related changes 

In this on-going pandemic, wedding guidelines and restrictions continue to change. Prospective couples may find it hard to comprehend what can or cannot be done at this time. You want to reassure customers by communicating how your business has adapted and is able to continue to provide service. In your website, you could include a section that outlines the applicable COVID-19 guidelines and your business operation in accordance to it.

4. Contact page 

The most important part is providing information for your customers to connect with you. May it be an email address, phone number, or social media links, customers appreciate a proactive and responsive vendor. Additionally, FAQ pages and chat boxes are great additional features to help answer any customers’ inquiries. Links to your social media sites can also help to build online traffic and engagement.

The Bridal Bash currently partners with the POP Rock agency for any web technology needs. Their team offers the services to help with consultation, as well as, technical aspects including design, updates, or additional components you might need in a cost-effective manner. Be sure to check them out!